Saw a truck on the way to work this morning with the name of the company on the side. Not an unusual experience, most every company has their name on the sides of their trucks, but this one said "Famous Jerry Piano Moving". The signage brought up a couple of thoughts.
The first one was "What exactly do you have to do to become famous at moving pianos?" And what is the realm of your fame? Does everyone but me know Famous Jerry or is he just famous within the inner circle of piano movers? What is the criteria for fame? And who determines when you are famous enough to actually advertise it?
The second question that arose was how busy does one stay just moving pianos? That seems like a very specific business. In church life, many of us are looking at the whole simple church concept thanks to Thom Ranier, Eric Geiger and others. In the arena of the moving industry, piano moving seems to be as simplified as it gets. Now my guess is that they can and will move other things, but Piano Moving is what Jerry chooses to put on his sign and use as his company name. He didn't say "Famous Jerry Moving," "Famous Jerry Stuff Moving," or even "Famous Jerry Piano and other stuff Moving". It is just "Piano Moving"!
If your ministry could only use one thing to describe it, what would it be? What is it that you do that others might have need of? A piano moving company is important . . . if you need to move a piano. A piano moving company is committed to meeting a need. Are we meeting the needs of a world that needs to know about a Savior or are we just doing church?
